The Facts:
- Internet users don't want to buy goods on poorly designed
websites. It's pretty similar to real life-nobody likes to
shop in unclean and ugly stores.
-
Internet users avoid slow-loading sites
or even potentially attractive websites that ask them to
wait while something loads. Again, it's similar to real
life: no one likes slow customer service or slow checkout
lanes.
- Users avoid websites with navigation that confuses them
or has hard-to-use features. Again, like in real life.
- Web surfers will never come back to a website that doesn't
offer something unique and interesting. Who'd shop in some
boring, empty store selling nothing unique?
-
Those golden days of the mantra "if
you build it, they will come" are over. No one will
come if they don't know that you indeed have a website and
that they can find something useful on it. A lot of websites,
even well-designed ones stay invisible and are visiteed
only by the owner's family, friends, or the company's partners.
What's the point of having a website if it doesn't attract
anyone new?
So think about your online goals. Let
us broaden your perspective. We'll work with you to
develop an online strategy that takes into account your company's
needs and goals. Our design skills, usage of new technology
and innovative ideas promise usable, well-designed, well-organized,
and well-coded websites. We have ad copywriters and artists,
innovative designers, and program developers that know that
it's not true that companies with non-tech and everyday (somewhat
unexciting) products must have unattractive, low-traffic sites.
We design sites that are search-engine friendly, market savvy,
and entertaining. Period.
|