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The Internet represents a tremendous opportunity for
your business -- whether you're a budding entrepreneur looking to
market and sell your great new idea or a large corporation searching
for new ways to increase sales. |
On other hand, selling goods and services on the Internet presents
its own set of challenges -- like how to set up and maintain a secure, reliable,
cost-effective system for authorizing payment and managing transactions.
If you don't know what you're doing -- and even if you do -- it can be difficult,
complicated, and expensive.
We are here to help you!
We are here to remove the barriers that might prevent you from
doing business on the Net.
Any business needs to be able to process credit
cards in order to avoid losing sales. On the Internet, credit cards are
the major payment method. Processing credit cards requires two elements.
- Transaction Gateway: The transaction gateway
provides secure processing of the customer's credit card information
in real time via the internet. The information is validated and authorization
is returned to the merchant site securely and in real-time.
- Merchant
Account:
The Merchant Account is the mechanism by which a business (the merchant)
accepts payment by credit card. The merchant is issued a number
to identify all of the merchant's transactions and to have the funds
from those transactions deposited into the business checking account
of the merchant.
Gateway Options
You will have to decide if you will process credit card purchases off-line,
or have the processing take place across the Internet in real time. There
are various payment systems available to suit your needs.
Off-line Processing
There are many possible software solutions that allow you to securely
download your customers' credit card information and process the payment
off-line, using the merchant terminal you already have. Some customers
prefer this method because it allows them to verify the validity of an
order before beginning the process of collecting funds.
Online Processing and Payment Gateways
are preferred by companies that sell lower priced products. Payment gateways
are companies that verify an online customer's credit card details and
perform the actual charge in real time. They provide a web-based interface
for your transactions and provide information on the validity of the transactions.
Let's mention some of the most popular payment gateways:
Authorize.net
Card service International
Cyber Cash
Internet Secure
Planet Payment
WorldPay
Soon, after we finish our testing and cooperation of this and other gateway
providers, we will give more detailed description (and ranking) of the
main providers.
Security
This is all about keeping credit card information away from prying eyes.
This is no longer a must do from a customer point if view, but is now
required by VISA and other providers. Encryption is the process which
provides this security by changing credit card information into a meaningless
jumble until it is converted back to usable information once the data
is moved to a secure location. There are two techniques that are currently
in wide use to provide this security.
SSL
...requires an electronic certificate from a third party who can prove
that your customer is dealing with the firm they think they are. The most
well known provider of certificates is Verisign, which
purchased Thawte, a relative newcomer in February of 2000. Verisign certificates
start at $349. Thawte's certificates start at $125 per
year. There are significant differences in service.
These certificates provide proof of identity that cannot be forged, assuring
users that your site is protecting valuable data from prying eyes. They
also enable the encryption of all communication between you and your customers
using the Secure Sockets Layer (SSL) protocol, which enables all major
browsers to initiate a secure session with your site.
The main drawback to this server based method is that it is symmetric
i.e. the means to decrypt is also present at the site, as all encrypted
data must be decrypted before being sent to the vendor. This means that
if the Web site is compromised either externally or by ISP/Web server
staff, all credit cards will be freely available to the hacker. This represents
a fundamentally higher risk for the provider of the e-commerce service
than, say Actinic Catalog, which uses end-to-end asymmetric encryption,
explained in the next paragraph.
128-bit Encryption key
… is more sophisticated and difficult to break than SSL. SSL offers only
a 40-bit key in non-US implementations (although 56-bit key implementations
are now becoming available). To put things in context, each additional
bit of key space takes twice as long to break. So a 41-bit key is twice
as strong as a 40-bit key. The 128-bit key is 4,722,366,482,869,645,213,696
times as strong as the SSL 56-bit key. Encryption occurs on the buyer's
PC and decryption only occurs on the vendor's PC. At no stage is the transaction
decrypted while it travels over the Internet, or while it is stored on
a Web site. |